Embrace your periods with cloth pads!

What is Giocare cloth pads?

Giocare Reusable cloth pads are designed to absorb the menstrual flow during a woman’s period. These pads are a type of washable and reusable feminine hygiene product, and are an alternative to single use sanitary pads, tampons and other menstrual products.

Ever wondered about the dots around the name in Giocare’s Logo?

It’s time to discover…Basically there are four phases in your menstrual cycle. They are the menstrual phase, the follicular phase, the ovulation phase and the luteal phase. The four colour in the dots defines the four stages of your menstrual cycle.”

Our Vision and Mission


Creating awareness on Menstrual Hygiene and its practices among adolescent girls and women in India.


  • Promoting reusable cloth pads to protect our environment and the health of women.
  • Improving the living standard and dignity of women.
  • Educate, Empower and Emancipate women from menstruation related health issues.

Why reusable cloth pads ?

Reusable cloth pads for Health benefits

We wanted to create an alternative for use and throw sanitary pads which contains toxic chemicals, pesticides, perfumes and adhesives, so we designed washable and Reusable cloth pads. That’s why most of the cloth pad users claims “Reusable cloth pad is the best alternative for disposable sanitary pads”

Reusable cloth pads for Economic benefits

We wanted to design a menstrual product that’s good for woman’s health as well as her wallet. Giocare reusable cloth pads that are economically cheaper comparing to all other menstrual products. This helps you to save up to 1000- 2000 Rupees per year, if you switch to reusable cloth pads.

Reusable cloth pads for Environmental benefits

We believe that each and every one of us, who are born in this earth is responsible for the wellness of our earth .We treat the earth as our mother and we call her as “Mother earth”. But what is the point of dumping menstrual waste on someone whom we call as mother.

Single use pads will take 500- 800 years to decompose (A used sanitary napkin stays on earth even after the death of the women who used that). While the reusable cloth pads will take only few months to start decomposing.

Reusable cloth pads for women empowerment

Education: We provide health education through interactive sessions, seminars and conducting awareness campaigns among women and adolescent girls. Learning about importance of menstruation and switching to clothpads empowers women and it allows them to manage their periods efficiently and effectively.  among women and adolescent girls. By learning about importance of menstruation and switching to clothpads empowers women and it allows them to manage their periods efficiently and effectively.

Employment: We empower the poor and the marginalized women to improve their income status by generating more employment opportunities through making them to be a part of manufacturing and selling reusable cloth pads.

Emancipation: We aim for a society where, adolescent girls and women should be free from all menstruation related health problems and lead a healthy life. And so far we have impacted the life of more than 5 lakh women and adolescent girls through menstrual health education. Also, we have donated more than 5000 reusable cloth pads to migrant workers, sanitation workers, slum dwellers, health service providers and students in the rural and urban areas.

We strongly believe that “When women are supported, motivated and empowered, the entire family members and society will be benefited”. This holistic approach of Education, Employment and Emancipate leads to the empowerment of women and society at large. 

Who are we?

Giocare is a feminine hygiene product that has a registered trademark. It is designed by Mr.S.Damodaran, Founder and CEO, Gramalaya. It’s being manufactured and marketed by GREAT PVT Ltd.

Gramalaya has worked with adolescent girls in the Government schools of Tamil Nadu and Puducherry with the grant supportof Corporates under CSR Initiatives for menstrual hygiene management and girls-friendly toilets promotion in schools. During the hygiene education sessions, “Menstrual periods” is found to be one of the main reasons for dropouts or absence during school hours. The adolescent girls in schools are not aware of menstrual hygiene products, practices and the importance of menstrual hygiene management. Sufferings of adolescent girls& women and the drive to end them, motivated to make a menstrual product that’s Women Friendly, Pocket Friendly and Environment Friendly. This is how the idea of cloth pads are innovated (Giocare cloth pads are formerly known as Feelfree).