WHAT IS GIOCARE REUSABLE CLOTH PADS?
Giocare Reusable cloth pads are designed to absorb the menstrual flow during a woman’s period. These pads are a type of washable and reusable feminine hygiene product, and are an alternative to single use sanitary pads, tampons and other menstrual products
“EVER WONDERED ABOUT THE DOTS AROUND THE NAME IN GIOCARE’S LOGO?
It’s time to discover…Basically there are four phases in your menstrual cycle. They are the menstrual phase, the follicular phase, the ovulation phase and the luteal phase. The four colour in the dots defines the four stages of your menstrual cycle.”
OUR VISION AND MISSION
Creating awareness on Menstrual Hygiene and its practices among adolescent girls and women in India.
REUSABLE CLOTH PADS FOR HEALTH BENEFITS
We wanted to create an alternative for use and throw sanitary pads which contains toxic chemicals, pesticides, perfumes and adhesives, so we designed washable and Reusable cloth pads. That’s why most of the cloth pad users claims “Reusable cloth pad is the best alternative for disposable sanitary pads”
REUSABLE CLOTH PADS FOR ECONOMIC BENEFITS
We wanted to design a menstrual product that’s good for woman’s health as well as her wallet. Giocare reusable cloth pads that are economically cheaper comparing to all other menstrual products. This helps you to save up to 1000- 2000 Rupees per year, if you switch to reusable cloth pads.
REUSABLE CLOTH PADS FOR ENVIRONMENTAL BENEFITS
We believe that each and every one of us, who are born in this earth is responsible for the wellness of our earth. We treat the earth as our mother and we call her as “Mother earth”. But what is the point of dumping menstrual waste on someone whom we call as mother.
Single use pads will take 500- 800 years to decompose (A used sanitary napkin stays on earth even after the death of the woman who used that). While the reusable cloth pads will take only few months to start decomposing.
REUSABLE CLOTH PADS FOR WOMEN EMPOWERMENT
Education: We provide health education through interactive sessions, seminars and conducting awareness campaigns among women and adolescent girls. Learning about importance of menstruation and switching to cloth pads empowers women and it allows them to manage their periods efficiently and effectively.
Employment: We empower the poor and the marginalized women to improve their income status by generating more employment opportunities through making them to be a part of manufacturing and selling reusable cloth pads.
Emancipation: We aim for a society where, adolescent girls and women should be free from all menstruation related health problems and lead a healthy life. And so far we have impacted the life of more than 5 lakh women and adolescent girls through menstrual health education. Also, we have donated more than 5000 reusable cloth pads to migrant workers, sanitation workers, slum dwellers, health service providers and students in the rural and urban areas.
We strongly believe that “When women are supported, motivated and empowered, the entire family members and society will be benefited”. This holistic approach of Education, Employment and Emancipate leads to the empowerment of women and society at large.
Giocare is a feminine hygiene product that has a registered trademark. It is designed by Mr.S.Damodaran, Founder and CEO, Gramalaya. It’s being manufactured and marketed by GREAT PVT Ltd.
Giocare reusable cloth pads is an Initiative of Gramalaya Sanitation NGO, a 34-year-old NGO, Approved by the Ministry of Jal Shakti, Government of India, as a key resource centre. Gramalaya has worked with adolescent girls in the Government schools of Tamil Nadu and Puducherry with the grant support of Corporates under CSR Initiatives for menstrual hygiene management and girls-friendly toilets promotion in schools.
During the hygiene education sessions, “Menstrual periods” is found to be one of the main reasons for dropouts or absence during school hours. The adolescent girls in schools are not aware of menstrual hygiene products, practices and the importance of menstrual hygiene management. Sufferings of adolescent girls & women and the drive to end them, motivated Gramalaya to introduce a menstrual product that’s Women Friendly, Pocket Friendly and Environment Friendly. This is how the idea of cloth pads are innovated.
Gramalaya is promoting Menstrual Hygiene Management messages among adolescent girls studying in schools by promoting reusable cloth pads, adolescent girls’ friendly toilet complexes with hand-washing stations and conducting MHM education sessions in the schools. The MHM concept developed by Gramalaya is being recommended for case study and replication by other institutions across the country. Gramalaya has imparted MHM Education among women and adolescent girls in the rural and urban areas of South India with the rich experience in the space of WASH, MHM and Nutrition.
So far, more than 6,30,000 reusable cloth pads are distributed by Gramalaya through social marketing in India and it has prevented water, land, air and overall environment pollution by stopping the usage of single-use menstrual products among the intervention communities. Cloth pads are also protecting women’s health to a great extent in terms of menstrual health and hygiene.
Gramalaya has delivered a noteworthy attempt in declaring ATK Nagar of Pudukottai District as India’s first village where 100% of the menstruating women use cloth pads and so far 3+ villages are made as 100% cloth pad using village by Gramalaya with the support of Giocare cloth pads.
Gramalaya also conducted India’s first Menstrual Hygiene Management Summit, in New Delhi (2019), where 180 plus delegates including 46 speakers, and other stakeholders and Supporters of the Menstrual Hygiene Management Movement participated. The first largest MHM India Summit resulted in more like-minded organizations joining in the MHM Campaign with a Networking concept and making MHM a people’s movement in the country.
The ultimate aim of Giocare and Gramalaya is to make Eco-friendly and sustainable menstrual products accessible to Everyone in India.