Our Story & Vision

Every woman deserves period care that’s comfortable, safe and made with her in mind.

Not products that compromise on comfort. Not products that create mountains of waste. And certainly not products that make periods more difficult than they already are.

That’s why we create thoughtfully designed reusable menstrual products that help women experience every cycle with greater comfort, confidence and freedom.

Padma Shri Mr. S. Damodaran
Padma Shri Mr. S. Damodaran, Founder
The Visionary

It Started With a Simple Question

Giocare wasn't born in a boardroom. It began at home.

Watching his wife and two daughters navigate the realities of menstruation—from last-minute pad purchases to overflowing bins and menstrual waste—our founder, Padma Shri Mr. S. Damodaran, asked a simple question:

“Can period care be done better?”

That question sparked years of research, testing and refinement, eventually leading to Giocare—a brand built to solve the everyday challenges women experience during their periods.

Design Philosophy

Every Product Solves More Than One Problem

Every Giocare product is designed to solve multiple everyday period challenges at once.

Comfortable

Soft, skin-friendly fabrics for all-day ease.

Leak-Resistant

Secure layers for reliable, worry-free protection.

Reusable Design

Built to last, washing easily for years of use.

Cost-Effective

A one-time purchase that saves money every month.

Eco-Friendly

Significantly reduces single-use plastic waste.

Giocare Pads
Evolution

Every suggestion shaped the next version

The first pad wasn't perfect. So we listened.

Women wanted softer fabrics, better absorbency, a comfortable fit, secure fastening and a product they could confidently wear to work, college, while travelling or riding a scooter.

Every suggestion shaped the next version. Not by asking women to adapt, but by creating products that adapt to women.

Our Name

Why the Name Giocare?

When we launched our brand in 2019, we wanted a name that deeply reflected our core vision for better, liberating period care.

“Giocare, an Italian word meaning 'to play', symbolises freedom, confidence and living life without limitations.”

We firmly believe that periods shouldn't hold you back or dictate your routine. Our products are thoughtfully designed to move seamlessly with you—so you can work, travel, exercise, and live every single day with absolute comfort and confidence.

Today, Giocare stands as one of India’s leading reusable menstrual care brands, trusted by lakhs of women and backed by years of authentic grassroots experience in advancing menstrual health and hygiene.

Our Impact

Growing with Purpose

What started as a simple solution at home has grown into a movement creating meaningful change across communities.

30L+

Women & Girls

Reached through comprehensive menstrual health education.

2L+

Reusable Adoptions

Women who have transitioned to sustainable cloth pads.

100+

Livelihoods

Supported through manufacturing and economic independence.

Our Core Values

Why We Do What We Do

Everything we do at Giocare is guided by a simple purpose: to make better period care accessible while creating a positive impact beyond the product.

Better for health

We believe women deserve menstrual products they can trust. That’s why we create reusable cloth pads using thoughtfully selected materials that prioritise comfort, breathability and everyday wellbeing. By offering a reusable alternative to conventional disposable period products, we empower women to make informed choices about what comes in contact with their bodies.

Better for the Planet

By replacing hundreds of disposable pads over its lifetime, Giocare helps reduce menstrual waste that would otherwise end up in landfills, water bodies or be burned. Together with our customers, we’re helping conserve natural resources and reduce pollution—protecting our land, air and water for future generations. Every woman who chooses Giocare becomes part of this positive change.

Better for communities

Every Giocare product creates impact beyond the product. By partnering with rural Women’s Self-Help Groups, we create sustainable livelihood opportunities, strengthen economic independence and enable women to earn with dignity while producing high-quality menstrual products for communities across India.

Our Promise

“We will never compromise on quality in the pursuit of profit.”

Uncompromised Quality

Every Giocare product is thoughtfully designed, rigorously tested through real user feedback, and continuously improved. Women deserve products they can trust—every single month.

The Journey Ahead

Our journey started by solving a problem in one home. Today, we're helping women across the world experience better period care, and we're just getting started protecting our shared planet.

Because every woman deserves products she can trust. Every month.